Digital Philosophy

Let’s talk about “the fold”

“The fold” is a print term. It has no place in digital media. The end. Okay, okay… When we talk about the fold we’re talking about content that’s visible on the user’s screen, without scrolling, right when a webpage loads. Of course, a big problem when talking about the fold is that there are a ton of different devices and different screen sizes out there, so not all users are seeing the same amount of…Continue Reading →

Repeat after me: DIGITAL IS NOT PRINT

Digital is not print. Well, of course it isn’t. But why? Digital media is interpreted by the device it’s displayed on. Variables include: desktop computer versus mobile device, operating system (Mac OS/PC), operating system version (Windows 7? Windows 8?), web browser (IE/Firefox/Chrome/Safari/Opera/etc), the tons of different kinds of smartphones, iPad vs iPad mini vs tablet PC, etc etc etc. Then there are things like monitor resolution (is the user looking at a tiny laptop or…Continue Reading →

Thoughts on Twitter from a technology person and attention junkie

I’ve dabbled in every social media platform, as one does, and the only one I’ve ever really enjoyed is Twitter. The main reason I try out all of these platforms is because I need to have a good working understanding of them so I can consult my colleagues and clients on them, and it’s fun to take them all out for a spin. But I get very bored of most of them after a very…Continue Reading →

Don’t be the person who doesn’t say hi in the hallway

This is legit important advice for your career: When you’re walking around the office, make eye contact and say hi to every single person you pass, every single time. Not saying hi is rude; it doesn’t matter if you’re shy or if you don’t know the person or if they’re not looking at you. Maybe they’re shy; well, you’re going to say hi to them anyway, and they can do whatever they want about it….Continue Reading →

Whatever you do, get that resume onto one page

A lot of resumes come across my desk, and I’m always eager to take a quick look. Note the key word there: quick. If your resume is four or five pages, you’ve already made a bad impression. Employers want the short version, the high points; they want to see how brilliant you are in one page. The one-page-resume thing is such a cliche, but it’s astounding how many people don’t adhere to this standard! Believe…Continue Reading →

A responsive site or a separate mobile site?

One of the most common things people have been asking me about lately is responsive design for websites. For a few recent projects at my agency we’ve discussed the pros and cons of creating a responsive website versus creating a separate mobile site for smartphones and small tablets. In the vast majority of cases I advocate for responsive design, and I’ll explain why below. Let’s start with definitions A mobile site is just that —…Continue Reading →

Why we should take a mobile-first approach to web design

Here’s plenty of reason right here: When we design a desktop site and then try to convert that design to mobile, we’re faced with many small problems: Where can we put this part? How can we make this bit legible? How can we make this interactive feature a good experience for users on small screens? Some of these will drive you crazy, and the end result can look forced and cramped. On the other hand,…Continue Reading →