Posts Tagged: best practices

Responsive means never fixing a widow

If you’re designing a responsive piece (website, email, etc) and you’re trying to design it so that a particular line of text sits nicely on one line, you are doing digital wrong. If you are not letting text flow and wrap naturally, you are designing wrong. Different devices/browsers/platforms will display text at different sizes, and different screen sizes will cause different wrapping of text to occur. We have to embrace this, not resist it. Trying…Continue Reading →

Let’s talk about “the fold”

“The fold” is a print term. It has no place in digital media. The end. Okay, okay… When we talk about the fold we’re talking about content that’s visible on the user’s screen, without scrolling, right when a webpage loads. Of course, a big problem when talking about the fold is that there are a ton of different devices and different screen sizes out there, so not all users are seeing the same amount of…Continue Reading →