Posts Tagged: the fold

A strange warning from Google AdSense about ads “above the fold”

I received an automated message from Google AdSense telling me that one of my web pages was in violation of their terms and that I needed to address the issue. I’ve been using AdSense on a half dozen sites since 2009 and have never received a message like this before, and the site in question was one that I haven’t really changed in a few years. The message included a link to a particular post…Continue Reading →

Let’s talk about “the fold”

“The fold” is a print term. It has no place in digital media. The end. Okay, okay… When we talk about the fold we’re talking about content that’s visible on the user’s screen, without scrolling, right when a webpage loads. Of course, a big problem when talking about the fold is that there are a ton of different devices and different screen sizes out there, so not all users are seeing the same amount of…Continue Reading →

Repeat after me: DIGITAL IS NOT PRINT

Digital is not print. Well, of course it isn’t. But why? Digital media is interpreted by the device it’s displayed on. Variables include: desktop computer versus mobile device, operating system (Mac OS/PC), operating system version (Windows 7? Windows 8?), web browser (IE/Firefox/Chrome/Safari/Opera/etc), the tons of different kinds of smartphones, iPad vs iPad mini vs tablet PC, etc etc etc. Then there are things like monitor resolution (is the user looking at a tiny laptop or…Continue Reading →